Naot Footwear: An Oasis of Inclusion

Suzanne and Rich Connelly started Habitat Clothes To Live In in 1999 when Suzanne was 8 months pregnant and raising a three year-old. They had been selling at trade shows on behalf of large brands for over 10 years, but they weren’t seeing what their customers really needed.

They started small, with a thoughtfully designed T-Shirt line of just eight styles. At the next trade show, they presented the collection beside other brands without telling buyers it was their own collection. The line sold sold upwards of $50,000 that day.

Thanks to this ever growing community, Habitat Clothing now sells to 1200 specialty stores across the country and online. Truly homegrown, boutique style.